Business intelligence portal for media
Project contents
Edigram is developping a business intelligence portal for press and web sites aimed to quickly became a media crossroads between the differents actors of french and european market of the advertisement which are medias, announcers, agencies media and advertising agencies.
The aim of this portal is to widely spread the knowledge of the press and internet media to the biggest number by bringing a simple tool which will allow :
- to quickly find informations concerning the price lists of advertisement in newspapers and web sites, their broadcastings, their audiences as well as their costs for one thousand and to be real time informed about any new piece of information,
- to know the evolution of the prices of the advertisement and the performances of the medias,
- to estimate quickly the cost of a media plan,
- etc.
To become an inescapable crossroads, this portal will propose a free consultation of basic informations (price lists and figures of basic broadcasting) and paying products of consultation (analysis and comparative tables of performance, media plan) at attractive prices.
To reach its objectives, this portal owes be exhaustive and open.
Exhaustive : the portal has got :
- a base of press medias and web sites which covers the whole French and european market,
- the figures of broadcasting,
- the figures of audience,
- price lists, the advertisinq leaflets of the medias,
- a base of agencies advice, agencies media, services of advertisement integrated into the announcer.
Open : The portal has to allow to find free of charge basic informations (coordinates and price lists of all the medias) and has to offer :
- to the editors, the possibility of adding value to the informations of the partal, of putting on-line their price list leaflets, of building up a real personalized space in the portal or to set up links towards their own department,
- to all the actors of the market of the advertisement, the services and the free information which will justify a regular frequenting of the portal and propose them very interesting additional services to justify the payment of a subscription.
The portal aims later at covering the whole French and European medias (press, internet, radio, posting, TV, cinema).
Technologies implementations
To realize this project, Edigram uses internet technologies of the open source and ajax interactive components. The language of development is Python, and Linux is the operating system.
